Visiting Professor: Stephane de Montgros

Topic of Lecture: The Importance of the Right Positioning
              Brand Identity Concepts through Events
              Case Study of  Riviera Event Company

Background: Created by Benoit Thebaut and Stephane deMontgros, Riviera Events is one of the fastest growing event planning and PR agencies in China. Based in Shanghai , Riviera Events is a young, dynamic and international company made of an experienced and creative team with offices in Beijing , Shanghai , and Hong Kong/Macau.Riviera specializes in creating and organizing events for high level venues (hotels, restaurants, bars, nightclubs…) and international brands (spirit, fashion, …)