Visiting Professor: Sylvain  Ornetti

Topic of Lecture: Luxury Clients

Background: Graduated from ESCP-EAP in France , Sylvain has began his career in Brand Management in Paris . His taste for analysis and marketing theory as well as his knowledge of client expectations led him to market research. After two experiences in Vietnam and South Korea, he's now Albatross Head of Market Research in Shanghai, developing survey tools and methodologies (Mystery Shopping, Quantitative Surveys, Focus Groups) for customers in luxury industry (Richemont, L'Oreal, Chanel, Bentley, Prada…).